president obama last summer analyst of 20 of his slogans and all dead fish. together we win, if we don't have any resonance, sometimes some of the christmas goes out of it but it is a good question. a guy like bob borman, good friend and speechwriter for gerald ford. i suspect bob norman was a great asset to gerald ford and wrote some really good stuff. >> it is very interesting what john wood said, he heard speaking of the united states. would you tell that? >> very ethnic neighborhood of northeastern pennsylvania, one of my classmates said something to his father who -- had a difficult time speaking very broken english and the father -- go to school to learn english. but he said speak united states. >> not english, speak united states. >> we are speaking a language we created here in the united states, created by presidents and other people who use the language, speech writers or whoever and the writers themselves. doing this other book, i haven't even started writing it but copious notes. sometimes when a rider comes up with something nobody can understand